Launch and Grow Your Expert Podcast

A course in three flavours with everything you need to launch and grow your expert podcast for your business

You choose how much time you want to invest: 1 day (Kickstart), 5 days (Momentum) or 6 weeks (Insider)

Grow your audience, bring in new leads and attract more clients to your business with the power of podcasting.

Podcasting is THE Superior Marketing Medium

Whether you are an expert, personal brand or company, building an audience and getting your authentic message out is key.

Podcasting is an untapped expert channel that offers YOU the potential to create powerful trusting connections and provide firsthand expert information.

There are 1.5 million podcasts out there, while that sounds like a lot, it is nothing compared to the number of social media accounts and blogs that exist today. Traditional marketing on social media is very much saturated and you’re competing with thousands for the attention of your ideal clients.

Starting a podcast in 2020 is like starting a blog in 2008. The opportunity to grow your audience and make a meaningful connection with your community is exponential.

Let your content

be more impactful with a crystal-clear podcast strategy to position your company right at the top.

Gain more ideal clients and propel sustainable growth for years to come.

These easy-to-follow courses help experts from all industries to build their audience using the power of their voice to a professional standard.

SocialProof - 3
SocialProof - 4
SocialProof - 7
SocialProof - 1
SocialProof - 5
SocialProof - 6
SocialProof - 2

Launch and Grow Your Expert Podcast is an easy-to-follow set of courses to help experts like YOU to create and launch your professional podcast to build YOUR audience using the power of YOUR voice.

Hear what my clients are saying

Looking to boost your existing podcast?

You will learn

New tricks, to improve your sound for an improved average listening time and create a wider reach.

Say HELLO to your new conversion channel created ON YOUR TERMS with Launch and Grow Your Expert Podcast

Launch and Grow Your Expert Podcast is for you, if you’re:

  • Excited to add value and reach an even wider audience

  • Looking to audibly brand yourself as the go-to expert in your industry

  • Create a wider community and attract new clients to your brand

Launch and Grow Your Expert Podcast is NOT for you, if you’re:

  • Not interested in bringing your expertise to a podcast

  • Not fussed about reaching 1000s of potential new clients

  • Do not want to connect with your ideal clients in a more meaningful way

It's time to

bring your expert voice to PODCAST and connect with your community like never before

Sounds great? The ultimate step-by-step course to get you to launch and grow your expert podcast

When you enroll in Launch and Grow Your Expert Podcast TODAY:

Here’s what you will get

Kickstart (1 Day course)

  • Learn why your audience is already waiting for you
  • Learn why the power of storytelling is the foundation of every business
  • Learn why podcasting is an amazing opportunity for your business

    ...even if you have a very visual business, e.g. photography

  • Learn how podcasting creates a very strong relationship between you an your listeners / potential clients
  • Be amazed by how long people are listening to your show compared to other social media platforms
  • Learn about the main pillars of podcasting

    Tech Hardware and Software, Confidence & Post-Production

  • Learn how to find your WHY in podcasting

    ...including your differetiation factor

  • Learn how to find a name and format for your podcast
  • Learn about hard- and software needed for podcasting

    ...including the tech behind microphones and why this is important to know 

  • Learn about the Do's and Don'ts when recording your episodes

    ...including the tech behind microphones and why this is important to know 

  • Learn about publishing and hosting your podcast
  • Learn about reaching and growing your audience
  • Lifetime access to the course content

    When taking part in one of my courses, you'll always get lifetime access to the course content. you can learn at your own pace and come back to the course to refresh what you have learned.

  • One phone/video call with me personally

    Get a 15min call with me where you can ask me anything regarding podcasting!

Momentum (5 Days course)

  • A deeper dive into the topics from the Kickstart course

    In fact a 5 times deeper dive!

  • a powerful workbook to be your trusty guide through this intense 5 days

    Including many hands-on guides, tipps and practices for every topic 

  • Lifetime access to the course content

    When taking part in one of my courses, you'll always get lifetime access to the course content. you can learn at your own pace and come back to the course to refresh what you have learned.

  • One phone/video call with me personally

    Get a 45min call with me where you can ask me anything regarding podcasting!

  • Chat with me personally during the 5 days of the course

    Get messenger access during the 5 days of the course where you can ask me anything regarding podcasting!

Insider (6 weeks course)

  • Everything from the Kickstart and Momentum courses plus:
  • 8 Power Packed Modules (see above)

    Get instant access to the ultimate step-by-step program will teach you everything you need to launch and grow your expert podcast.

  • 8 Workbooks

    We’ve created workbooks to help you easily create a solid foundation for your podcast and merge your format to your brand.

  • Lifetime access to the course content

    When taking part in one of my courses, you'll always get lifetime access to the course content. you can learn at your own pace and come back to the course to refresh what you have learned.

  • Three phone/video call with me personally

    Get three 45min calls with me where you can ask me anything regarding podcasting!

  • Chat with me personally during the 6 weeks of the course

    Get messenger access during the 6 weeks of the course where you can ask me anything regarding podcasting!

what's included in the Insider (6-weeks) course

Module 1

Getting started

You want to get your voice heard, share value and perhaps even collaborate with other industry experts? Let’s start with your WHY to really define which podcast model works best with your brand and who your key listeners are.

You will get CRYSTAL CLEAR on your podcast format and concept and we will map out a clear strategy aligned to your brand.

Learn how to define your perfect podcast title and how to create attractive cover art.

Build the right intro, outro and music to really paint the colors of your brand audibly and get both your listeners and yourself into the right mood.

You will finish this module by writing your first script for your pilot episode and be able to utilise this powerful template for your future episodes planning.

Module 2

Record in record time

Choosing the right hardware can be overwhelming but fear not, I am here to guide you through the jungle and find the best gear to fit your needs and budget! This module includes 2 tailored 1:1 hardware sessions to select and remotely set up the right gear for you! Together we will explore techniques to get the best out of your microphone and how to record interviews, especially if your guest is remote.

Avoiding common mistakes before they happen means you will nail every podcast in future, saving you vital time in post-production!

Module 3

Planning and Writing

Listeners return to overarching narratives! When you are confused about your content, your listeners will tune out.

It’s time to flesh out your content, define regular segments and set the overall tone of your show. Together we will find the framework that works best for you and write attractive outlines for your episodes that grab the attention of your ideal listeners.

With that in mind, you will map out your first 20 episodes and get your first guest speaker.

Module 4a


The art of storytelling has become a crucial component of brand marketing. In podcasting, it is what brings listeners back and creates brand loyalty. Even the most factual content requires a storytelling structure to help bring content ‘down to earth’ and help listeners to connect.

Stories inspire, motivate and eventually drive action and foster brand loyalty. Creating a narrative around your brand or product not only humanizes but inherently markets your business.

Module 4b


Collaborating with like-minded people in your podcast is an exhilarating experience and can increase your reach significantly. In this module we will explore how to structure interviews and keep dynamics and engagement going.

You will also explore helpful interview prep checklists to help you and your guest prepare.

Module 5

Finding Your Voice

Our voices paint a very vivid picture to who we are as people for our listeners, which is why improving your voice and strengthening your vocals can only be a good thing for your podcast. A strong voice gives you the ability to sound powerful, knowledgeable, and assertive. We all want that when trying to convey an important message or topic on our show. In this module we will explore different techniques and voice workouts to get your voice solid and ready for recording! 

Module 6


Besides creating the content, podcast editing is arguably the most important step in producing a podcast that your subscribers will actually want to listen to.

If you’re not an audio professional, it can be hard to know where to start.

Thankfully there are some easy-to-use editing tools, techniques, and workflows that you as a podcaster can leverage to up your game, regardless of your choice of software.

In this module, you will learn how to edit in the most efficient way with step-by-step how-to guide and best practices recommendations to make editing a breeze for you!

Module 7

Publishing and Distribution

Podcasting can increase your access to potential dream clients all over the world, if you know how. Simply launching a podcast and hoping for engagement isn’t enough. In this module we will explore how to maximise your distribution and smoothly pivot your podcast presence. 

Module 8

Podcast Confidence

The podcast world is a wonderful place. It’s full of passionate, creative individuals, great opportunities, and new frontiers. But if you’re just getting into the podcasting world, it can also be a little daunting. Hearing yourself speak, field-specific terms, podcast-centered technology and of course, other industry experts…I totally understand that it can be quite overwhelming finding your strong voice and feeling confident in the industry.

Remember, confidence comes with competence!

In this module we will remind you to connect with your expertise, overcome imposter syndrome and boost your podcast confidence. With some mindful exercises we will get your mindset aligned to your higher self and the incredible brand and business you have established, so you can navigate your podcast with confidence and grace.

Meet your trainer

Hey I am Jens

Podcast Coach & Tech Expert and founder of Life Actually Podcast.

I created the Launch & Grow Your Expert Podcast courses because I wanted to provide experts like you with a clear, step-by-step guide to launch your podcast and create a new channel to connect with your community and build your audience.

I understand that content doesn’t always flow, even when YOU are the EXPERT and that finding the best format of podcasting is as important as finding the right microphone for you.

A podcast has to seamlessly merge with your business and brand and be a joy from start to production instead of one more thing added to your to-do list.

Team up with me and avoid the dreaded podfade with the right tools, technology with a crystal-clear consistency, strategy and concept.

Podcasting is THE untapped channel to help experts like you to drive conversion and grow your audience.

With an extensive background in IT and technology, I have managed to pave a path through the complex tech jungle to make your podcasting set-up a breeze.

Let’s create and run your perfect, brand-centric podcast!

Paired with my expertise in professional speaking, I am able to offer you full circle support and help you achieve your professional sounding and on-brand podcast that is unique to you, from the comfort of your own home.

Find your strong voice with my podcast confidence workshop and learn how to create a tangible, long-lasting podcast routine to really utilise this ultimate social medium for your brand.

I start with YOU in my mind!

Now, you have the opportunity to join me and other business owners who are choosing to leverage their expertise audibly and through the power of a podcast.

Get your voice heard, let’s get started today!

Add-On Masterclasses*


Instagram is a vital platform to help leverage your podcast. Learn how to create audiograms and increase your reach on Instagram.


Recording a podcast trailer boosts the discoverability of your show and gives you the opportunity to hook new listeners by giving them a sneak preview. I will show you how to create the perfect Podcast Trailer. As an added bonus, I will listen and provide my expert feedback to optimize your trailer.


Explore with me how Podcast Merchandising may benefit your brand and why a T-Shirt may not be the ideal merch after all!
I will talk you through the 5 important factors to consider about merchandise.

*available as a paid add-on

It's time to launch


Unsure what's best for you?


e.g. if you buy the kickstart, you'll get a coupon over $49 when upgrading to a higher course afterwards


INSIDER (6-weeks course)

Limited time offer until the end of 2021! Normally $1111

Momentum (5-days course)

Pay In Full

$197 once-off

Kickstarter (1-day course)

Pay In Full

$49 once-off


I am not techy will this work for me ?

Don't worry if you aren't techy! Jens is techy and he knows how to make it easy for you. You'll be fully supported through every step!

I don’t have a podcast yet, can I still join?

Of course! Whether you have a podcast already or have not yet launched one, this program is perfect for boosting your existing podcast or creating your podcast from scratch.

Can I sign on for Launch and Grow Your Expert Podcast anytime?

Yes! You can sign up anytime and work at your own pace, but be aware that the price of the Insider (6-weeks) course is currently heavily reduced! (Normal price $1111)

How much access will I get to Jens?

The Launch Your Expert Podcast self learning courses don not provide any direct access to Jens.

You can book 1:1 calls with Jens at additional cost.

What’s the refund policy

There isn't one. I only want people to join who are 100% committed and are ALL IN. Please understand that there is work involved in creating and maintaining a podcast, but that it will pay off in the end! If you are unsure and require further information, please send Jens an email.

Start today with